Kako koristiti pametne marketinške tehnologije u području zdravstvenog turizma

Kako biti globalno konkurentan u skladu s novim trendovima u marketingu zdravstvene zaštite i zdravstvenog turizma

Novosti koje olakšavaju upravljanje i upravljanje klinikama, poliklinikom, smještajnim kapacitetima i rezervacijskim sustavima

Poslovni slučajevi i praktični savjeti iz različitih dijelova svijeta, razmjena iskustava.

Ugledni svjetski strucnjak i opinion maker

MD, MBA, spends a good portion of his time working as a surgeon. Also, he took leading positions in major international pharmaceutical corporations. A founder of EuroMd LTd, international medical on-line portal for patients, which specializes in medical tourism and healthcare services for providing the highest quality treatment for our patients with most reliable and affordable prices for patients.

Presently, Igor Torskyy is the Founder and Vice President of the Ukrainian Association of Medical Tourism, who responsible for coordinating all aspects inbound and outbound medical tourism development in Ukraine.  He has keynoted and moderated conferences on medical tourism and global healthcare in different events. UAMT is working with G2G, B2B, B2G & B2C.

The experience of managing medical tourism business to create, develop and manage medical tourism business, define marketing, promotion, brand formation, PR  and sales strategies.

Managing Director of FIT Reisen, Germany

In 1982 Claudia Wagner started to work for the German tour operator FIT Reisen specialized in Health, Spa & Wellness as a graduate in business Management after studying at the University of Applied Sciences in Worms (Germany). With her knowledge and her long-standing experience, she developed new concepts focused on Healthy, Spa  & Wellbeing Holiday combined with attractive fitness, relaxation and leisure activities for a better quality of life. The guests shouldn’t just get healthy, they also should feel more comfortable. Today the FIT Reisen specialist provides 3000 different Spa, Health, Wellness, Beauty, Fitness, Ayurveda and Yoga offers in over  400 destinations in 45 countries. Traditional spa elements as thermal, fango, mud, bathing and drinking cures in the traditional spa resorts in countries like Germany, Hungary, Czech Republic, Slovakia, Slovenia, Austria and Italy are also highly demanded as Ayurveda and Yoga Retreats in Asia.

President of German Medical Wellness Association

Lutz Lungwitz , has been President of the German Medical Wellness Association (www.dmwv.de) and of the International Medical Wellness Association, both based in Berlin, since 2004.

After high school graduation, training as a travel agent and studying at the university business administration in Berlin, Lungwitz has worked for many years as a CEO, manager and consultant in the private sector, as well as for federal organizations, like the German Sports federation, as member of the board. Later Lungwitz was in the industry working , as a commercial employee.

A very long-term field work of Lungwitz, is the development and the management of hotel operations, health and wellness areas and the development of health, wellness and prevention programs. The development of operational procedures, the implementation of quality and operation standards, market and trade shows, internet and network platforms, Lungwitz has implemented in the recent years in selected projects. For quality assurance, Lungwitz and the DMWV are developed the Medical Wellness Standards, in and without cooperation with the TÜV Rhineland.
A wide variety of tasks in Germany and abroad and the constant responsible employees or independent management of hotels and associations, among the establishing of the worlds registered marks: “The Leading Medical Wellness Hotels & Resorts” and “The Leading Medical Wellness Clinics & Spas” whose rights holders are Lungwitz.

Lungwitz has a lot of experience in the hospitality industry in Germany, in Europe and in worldwide countries.

Occupation:   MD, MBA,Chairman & co-founder of the Ukrainian Association of Medical Tourism – UAMT, Supervisor of the Global Healthcare Travel Council – GHTC.

Short biography:   Violetta Ianyshevska, doctor hematologist , is a Chairman and co-founder of the Ukrainian Association of Medical Tourism (UAMT).  Former Vice President and Current Member of the Global Healthcare Travel Council.

2012-2016 – Chairman of the Commission for the Development of International Relations and Medical Tourism of the Public Council under the Ministry of Health of Ukraine. Since 2015 Member of the Working Group on the Development of Medical Tourism in Ukraine at the Committee of the Verkhovna Rada of Ukraine on Health Care. Previously graduated International Institute of Business, MBA.

Mrs. Ianyshevska is a pioneer in Ukrainian medical tourism market and last years was dedicated to research, estimation and active development of medical tourism market of Ukraine.  Violetta Janyshevska is an international speaker at the largest international and Ukrainian congresses, forums, summits and conferences in the field of medical tourism.

Violetta Janyshevska is an expert in building best strategy according to the last trends in inbound and outbound medical tourism in Ukraine.

Author of numerous publications on medical tourism branch of Healthcare of Ukraine, specification of international medical relations, priority destinations and key drivers in inbound and outbound medical tourism in Ukraine, innovations and current trends in medicine,  healthy lifestyle etc.

Mogućnost susretanja i miješanja s trenutnim i potencijalnim klijentima.

Obavijestiti svoje klijente o vašim proizvodima.

Za iskorištavanje vertikalno distribucijskog kanala, uz križanu prodaju.

Na mišljenje klijenata platna.

Za oporavak klijenata.

Testirati nove proizvode i usluge.
Testirati nove marketinške kampanje.
Testirati sliku i percepciju robne marke.

Stvoriti i ojačati svijest o brandu.
Postavljanje i ponovno postavljanje robnih marki.
Uspostaviti kontakt s investitorima.
Razvijati nova tržišta.

Identificirati i privući nove partnere i distributere.
Osigurati pokrivenost trenutnim distributerima.
Izgraditi ugled kako bi osigurali buduće ugovore.

Da bi otvorili kanale komunikacije s izdavačima i novinarima.
Promicati objavljivanje vijesti o novim proizvodima i uslugama.
Da bi se postigao utjecaj na opće medije.